Recent Articles

Social Media: Word of mouth on digital steroids

Social media has taken the world by storm. Facebook consistently achieves the largest amount of weekly traffic in the US; one in every eight couples married in the US met via social networking portals and incredibly social media has overtaken pornography as the number one activity on the internet. Erik Qualman, author of Socialnomics and prominent commentator on social media, says: "We don't have Read More...

Power That an ECommerce Website Can Bring

eCommerce internet solution is proving its significance in the world of business for the last few years. It has become equally beneficial for entities involved, customers as well as companies who are providing ecommerce solutions. The ratio of providing satisfaction to customers by ecommerce solution providers in the business world is measured unequal or it varies due to many factors. Global bus Read More...

The trials and tribulations of creating a successful social commerce site.

My name is Lara Clark and I am the founder of Whatruwearing.co.uk. Whatruwearing is actually the brainchild of my husband Daniel who came up with the idea when he got sick of listening to me witter on about not being able to buy certain brands for my friend's wedding, for fear of someone else wearing them. I'll explain now that, I live in a small city that is distinctly lacking in trendy boutiques Read More...

Social Commerce – the enlightenment is here – some examples

EasyJet is going to sell flights on Facebook – Paypal integrates into Facebook, it seems companies are discovering the potential of of-site social commerce. Beyond doubt the chances for e-tailers to fish where the fish seem promising big time. A mind-blowing more than 20 million people become fans of fan pages each day – proving there's no reservation by consumers to communicate and interact with Read More...